Is Veganism Over – or Just Getting Smarter?
After Eleven Madison Park’s decision to bring meat back to the menu, the industry was quick to ask: is veganism over? The answer isn’t that simple. In hospitality, shifts in cu
Have We Reached Peak Wellness and What´s Next?
Wellness became infrastructure. Equinox positioned for high performers, Mii amo offered transformation in the desert, saunas became social spaces. The category matured. Now comes t

