Have We Reached Peak Wellness and What´s Next?
Wellness became infrastructure. Equinox positioned for high performers, Mii amo offered transformation in the desert, saunas became social spaces. The category matured. Now comes the interesting part: where does it evolve next?
Is Veganism Over – or Just Getting Smarter?
After Eleven Madison Park’s decision to bring meat back to the menu, the industry was quick to ask: is veganism over? The answer isn’t that simple. In hospitality, shifts in culture rarely are. What we’re seeing isn’t the death of veganism, it’s the evolution of how people eat, think,and talk about food. Here’s what it really means for restaurants and founders shaping the next decade of dining.
Browse the work from our portfolio see why clients lovelove creation. 4
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