Tendril

From pop-ups to a permanent home in Mayfair, Tendril has become one of London’s most distinctive plant-first restaurants, and is now featured in the Michelin Guide to London.

We worked with chef and founder Rishim Sachdeva to shape the brand, digital strategy, content, campaigns and community events that bring Tendril’s vision to life, both online and in person.

The result is an assured, story-driven, community-focused brand that puts vegetables centre stage, without labels or limits. Its “mostly vegan” ethos reflects a creative, welcoming approach that appeals equally to committed vegans and curious carnivores and signals a way of eating that is thoughtful and full of character.